Craft of Draught
The Anheuser-Busch National Draught sales team wanted a comprehensive marketing tool that would improve draught knowledge, invigorate draught sales, and encourage discussion and interest in draught beer. With different regions selling different beers, the program needed a flexible component-style system. We designed the main body of the brochure to educate retailers about the “Craft of […]
Anheuser World Select
Prior to its acquisition by inBev, Anheuser-Busch was seeing immense competition from the import segment. To combat this they developed a product that appealed to consumers who loved traditional imports such as Heineken, Beck’s and Grolsch. Our agency alongside Deutsch was tasked with building a brand identity to impress an upscale audience of high-end import […]
Budweiser Motorcycle
We were asked to help Budweiser reintroduce itself to the ever-growing biker community, both nationally and around the world, and to reestablish the integral link between bikers and Budweiser, as American icons. At the same time Budweiser was introducing their “heritage” packaging, and I saw an opportunity to introduce the motorcycle community to “The Classic […]
Sheryl Crow & Chateau St. Jean
Re-launching the successful Notes of Hope campaign in 2014. We served up a perfect pairing of relaxed elegance: Chateau St. Jean wines and multi-platinum recording artist Sheryl Crow. Able to be customized with multiple modules like: sweepstakes entry, recipes with pinterest integration, social engagement and sharing, music downloads and more. The newly designed responsive site […]
Conrad’s
Local Kansas City restaurateur came to me to brand their new flagship restaurant. With being a third generation restaurateur, and bearing the middle name of his grandfather’s business partner, Conrad’s was born. I developed a brand with a nod towards it’s heritage, while still being approachable. Playing the iconic “C” off the subliminal shape of […]
Michelob Ultra
For the introduction of Michelob Ultra to the market we needed to develop a visual language that would be extremely flexible and translate across a multitude of formats, mediums and languages. After developing the initial concept that would be used as the base “refreshing” platform, I worked closely with the photographer to build a library […]
Stanley Steemer
Stanley Steemer’s Spot Remover and Odor Out Plus were historically sold from the back of company vans with absolutely no in-store distribution. To help launch the products for retail, we created packaging and the campaign “The Power of the Van, Now in Your Hand.” Alongside a comprehensive introductory brochure for distributors, I played off of […]